This speculative campaign imagines a collaboration between Oreo and LaLiga, designed to bring unexpected joy into the competitive world of football. The central concept — the OreoMeter — is an interactive mood-tracking system that captures the emotional energy of the stadium crowd in real time.

As fans cheer, groan, and celebrate, the OreoMeter visualizes these shifts and triggers playful changes in the stadium atmosphere — from light displays to mascot appearances and playful sound cues. By merging Oreo’s lighthearted, joyful personality with the intensity of football culture, the campaign reimagines how sport can feel.

This project explored emotional branding, experiential strategy, and how brands can transform high-stakes environments into shared moments of joy and connection.